icke & sie

Pitch SpinnOff Format

In 2025 we participated in a pitch for a SpinnOff of a successful scientific YouTube format. Five production teams were invited and we were part of one of them. Here you can see our moodtape, we created from scratch.

Client: Pitch

Agency: Labo M

Together with: Katharina Stipp, Marianne Guhl, Henrike Kolletzki and Julia Weinzierler from LaboM

Goal: create a dynamic trailer with good ideas for a whole format to come and create

How we got there: Good concepts and ideas were our start. We shorted the text to the essenstial, created graphics, used AI-Tools to create footage, searched for music, we did the animation and cuttings, timings and production of the clip.

Actually we got further in the process and we were part of a fine team to create a smart pilot with an YouTube format of 10 minutes and a TikTok format of 80 seconds. The TikTok format were designed like a computer pixel game of the 90s. We only had a short amount of time and we squeezed everything we had into it.